Happenings

  Very recently the country's largest car manufacturer, Maruti Suzuki Limited is preparing its own version of the best-selling multi-purpose vehicle (MPV) in the country, Toyota's Innova i.e., Suzuki Invicto . A few years back , Toyota launched the " Toyota Glanza ", which is essentially a rebadged Maruti Suzuki Baleno.  It was a part of the Toyota – Suzuki Collaboration to leverage each other's products to multiply their sales. While the Toyota wants to leverage Maruti's best-selling products to increase its sales in the Indian  market by launching Toyota Glanza, at the same time, Maruti Suzuki is using Toyota's ace MPV "Innova"  to leverage on the popularity of Innova to boost its sales of Suzuki Invicto. From the above, it is evident that both the competitors in the passenger vehicle segment have  collaborated to form a strategic alliance, which has helped both the companies in increasing their sales.  In the ever-changing business landscape,